Be, Incorporated Announces Executive Team Appointments

RELEASED March 3, 1999

For more information contact:

Be, Inc.
Sylvie Pelaprat sylvie@be.com
+1 (650) 462-4113

CHEN PR
Shelly Eckenroth or Mary Leddy
+1 (650) 357-8749

In Europe:
Jean Calmon, jcalmon@beeurope.com
+33-1-55-91-7731

Be, Incorporated Announces Executive Team Appointments

MENLO PARK, Calif., March 3rd, 1999 - Be, Incorporated today announced three executive team appointments. Lamar Potts has joined the company as vice president of internet appliances, Timothy Self was promoted to vice president of developer relations, and Frank Boosman was named vice president of business development. Be, Incorporated develops the BeOS, an alternative operating system designed for digital content creators who want to manipulate high-bandwidth digital media such as audio and video in real time on personal computers, as well as to provide a rich user experience for non-PC devices such as internet appliances.

"We're pleased to announce these appointments that strengthen our company at a turning point in Be's life, at the time we're making the transition from a development organization to a full-fledged business," said Jean-Louis Gassée, chairman and chief executive officer of Be, Incorporated.

As vice president of internet appliances, Lamar Potts is charged with creating a new business opportunity that leverages the BeOS inherent capability as a superior internet appliance OS, while allowing Be to capitalize on significant e-commerce trends in the industry. Mr. Potts brings to Be more than 20 years of experience in sales, marketing, channel, business development, finance and operations. Most recently he operated his own management consulting firm which focused on corporate and business development, creating strategic alliances, and developing partnering strategies. Prior to that, Mr. Potts held various management positions in his eleven years at Apple Computer, Inc. During his final two years with the company, he was the vice president, general manager of Apple's licensing business unit. Mr. Potts provided leadership for sales, marketing, operations and to the engineering team that created the first non-Macintosh ® version of Mac ® OS that launched Apple into the Mac ® compatible or clone marketplace.

In his new post as vice president of developer relations, Timothy Self will be responsible for assembling a portfolio of applications and peripherals that run on the BeOS. Mr. Self's duties include developer evangelism, programs, and technical support. Previously, Mr. Self served as the company's audio evangelist, creating partnerships with over 25 leading audio developers that now support the BeOS. Mr. Self joined Be after serving as the vice president of product marketing at Opcode Systems, a leading developer of software for musicians.

Frank Boosman, vice president of business development, is now responsible for building Be's business relationships with major personal computer manufacturers and other strategic partners, with a focus on the Japanese market. Mr. Boosman was previously director of developer relations where he built and led a team of developer evangelists in gaining new commitments for BeOS product development, culminating in over 20 separate announcements by hardware and software developers at COMDEX/Fall in November of last year. Mr. Boosman came from Red Storm Entertainment, where he served as vice president of product development and was responsible for both long-term product direction and day-to-day product management. Prior to that, Mr. Boosman held various management posts with Virtus Studios and earlier, Adobe Systems.