RELEASED April 5, 1999
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Be, Inc. CHEN PR In Europe: Be, Incorporated Launches Reseller Program; Signs Three North American Distributors MENLO PARK, Calif., April 5, 1999 -- Be, Incorporated, developer of an alternative operating system, today announced its reseller program, signing distribution agreements with three partners in the North American market. Digital Edge Distribution, Frank Kasper & Associates, and X-cel Computer Hardware and Software will begin to distribute the Be Operating System (BeOS®) in April 1999 throughout the U.S. and Canada. Be, Incorporated develops the BeOS, an operating system that provides a rich user experience to people who handle high-bandwidth digital media, such as graphics, audio and video in real-time, on personal computers and web devices. "Be, Incorporated is pleased to partner with these distributors," said Frank Boosman, vice president of business development at Be, Incorporated. "We're seeing a boom in the number of customers who want alternative operating systems such as the BeOS and the partnerships we develop with these distributors promises to help us meet that demand. For resellers it is an opportunity to increase their competitiveness and profit potential."
Digital Edge Distribution is a leading distributor of audio software and hardware products. Under the agreement, Digital Edge will distribute the BeOS to audio outlets via telemarketing, trade shows, catalogues and the Internet.
Frank Kasper & Associates, a distributor that specializes in alternative operating systems, will distribute the BeOS to more than 2000 retail storefronts in the U.S. Frank Kasper & Associates has recently emerged as a leading distributor in the alternative operating systems market handling Red Hat Linux.
X-cel will extend Be's reach to the north by distributing the BeOS to its 500 resellers throughout Canada. X-cel specializes in the distribution of business and entertainment software, modems and sound cards.
As part of its reseller program, Be offers free reseller kits to qualified resellers. The kits contain a demonstration video and evaluation package of the BeOS, and additional informational materials. Resellers can learn more by visiting Be's Reseller Program web pages located at: # # #
About Be®
Be, Incorporated., founded in 1990 by Jean-Louis Gassée, is a software company focusing on building new foundations for the next generation of digital content and media design tools. With a team of industry-leading engineers and business executives in the United States and Europe, the company is dedicated to removing the limitations of existing computer architectures and delivering a new level of price performance on both personal computers and Internet appliances. In 1997, Be published the first public release of the Be Operating System (BeOS®), the core product of this strategy. Additional information on Be and the BeOS is available online at http://www.be.com/. Be, Inc. is headquartered in Menlo Park, California.
Be and BeOS are registered trademarks of Be, Incorporated. Other brand product names are registered trademarks or trademarks of their respective holders. All rights reserved.
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