Approaching the Market: Updates
As you increase the functionality of your software and, yes it happens
to the best of us, fix bugs, you'll want to make software updates available
to your customer. Maintaining your software keeps your installed base satisfied
and with no reason to search for any other solution. In addition, you'll
find that supporting your software is easier when you keep moving your end
users to the latest versions. There are two simple types of updates that
we'll discuss.
Free Updates
These are updates that are distributed and applied at no cost to the
end user. Of course, there are no 'rules' as to what constitutes a free
upgrade, however these tend to include bug fixes and possibly small increases
in functionality.
For Pay Updates
These updates to commercial software must be purchased. These type of
updates typically include major feature enhancements along with bug fixes.
This may be an update to the next major release/version of your software.
Delivering Updates
Delivering updates to your end users can be accomplished by many of the
methods already discussed. If your registration process was successful,
you may be able to encourage your installed base via email to get updates.
You can place your updates in many of the same places that you originally
used to place your software. The BeSpecific web site, BeWare area, and BeDepot
can all be used for distribution of updates. Software Valet,
used in conjunction with BeDepot and Package Builder, can aid in the automatic
distribution and installation of updates to your previous customers as well
as collect any associated transaction fees for the updates.
Approaching the Market Index
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