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  Be Incorporated and M-Systems Collaborate to Provide Flash Disk Integration Within Internet Appliance Software Platform

  For more information, contact:

A&R Partners for Be, Incorporated
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Be Incorporated
Marie-Francoise Lelong-Weinberg, +33 (0)1 55 91 77 36
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Christine Welch, 949/833-8006
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Joseph A. Mansi, 212/896-1205
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Jeff Corbin, 212/896-1214
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Be Incorporated and M-Systems Collaborate to Provide Flash Disk Integration Within Internet Appliance Software Platform
Cooperation Enables Support of M-Systems' DiskOnChip Flash Disk as the Local Storage Device Within Be's BeIA

MENLO PARK & FREMONT, Calif. -- July 31, 2000 -- Be Incorporated (Nasdaq: BEOS), the platform innovator that enables rich media and web experiences on Internet appliances, and M-Systems Flash Disk Pioneers (Nasdaq:FLSH), a leader in flash disk data storage products for the Internet appliance and network infrastructure markets, today announced that BeIA, Be's software platform for Internet appliances, will support M-Systems' DiskOnChip solid-state flash disk storage technology.

Support for M-Systems' DiskOnChip flash disk storage system makes BeIA an ideal software platform for the new class of Internet appliances by enabling faster development of cost-effective devices that offer a high level of reliability, functionality and performance. Utilized as a flash-based disk for local storage, DiskOnChip enables easy software version upgrades, which is critical for the Internet appliance market where advances with protocols constantly occur. Other advantages include improved security, modularity for easy capacity upgrades, low power consumption, small size, and a quick time-to-market.

``The addition of support for M-Systems' DiskOnChip technology further enhances the performance of BeIA,'' said Lamar Potts, vice president of sales and marketing at Be. ``This new feature makes BeIA an ideal solution for Internet appliance developers looking for a stable and reliable software platform that also reduces development costs wherever possible.''

``Be and M-Systems are giving Internet appliance developers the tools that they need to create the best solutions for their customers,'' said Dana Gross, executive vice president, DiskOnChip at M-Systems. ``By working with us and providing support for DiskOnChip within BeIA, Be is able to give its customers an ideal operating system for Internet appliances with the benefit of easy integration of DiskOnChip, the flash disk of choice.''

Internet appliances currently in development are being built without moving parts. Therefore, solid-state persistent storage for the software platform is a necessity. DiskOnChip offers an extensive range of modular data storage capacities, reliability, the speed of solid-state flash memory components using TrueFFS (True Flash File System) technology and easy, cost-effective integration into most applications.

M-Systems and Be work directly with ODMs (Original Device Manufactures) and OEMs (Original Equipment Manufactures) to provide memory solutions and software platforms for Internet appliances, respectively. The two companies will cooperate in promoting each other's products to their customers.

About Be Incorporated

Founded in 1990, Be Incorporated creates software platforms that enable rich media and web experiences on personal computers and Internet appliances. Be's headquarters are in Menlo Park, California, and its European office is in Paris, France. It is publicly traded on the Nasdaq National Market under the symbol BEOS. Be can be found on the web at http://www.be.com.

About M-Systems Flash Disk Pioneers Ltd.

M-Systems Flash Disk Pioneers Ltd. (Nasdaq:FLSH) is a leading developer, manufacturer and marketer of innovative data storage products, known as flash disks, that are primarily used in Internet appliances, network infrastructure equipment and other embedded systems. The Company's flash disks provide the functionality of a mechanical hard drive on a solid-state silicon chip. M-Systems was first to bring to market a complete flash disk in a single die, using breakthrough DiskOnChip Millennium technology. The Company's products are based on its patented TrueFFS technology and include the DiskOnChip and Fast Flash Disk (FFD) families.

For more information, contact M-Systems at 8371 Central Avenue, Suite A, Newark, Calif. 94560. Telephone: 1-510-494-2090. E-mail: info@m-sys.com and, on the Internet, http://www.m-sys.com .

Be Inc. Forward-Looking Statements

The statements contained in this Press Release that are not historical facts are ``forward-looking statements'' including without limitation plans for product development and release, future availability and performance of Internet appliances and third party applications, market penetration and market acceptance of BeIA, and the benefit of such products to customers, appliance manufacturers and developers. Actual events or results may differ materially as a result of risks facing Be Incorporated or actual results differing from the assumptions underlying such statements. Such risks and assumptions include, but are not limited to, risks and uncertainties related to product development, continued availability of third party devices and applications, our ability to establish and maintain strategic relationships, the competition and market acceptance of BeIA, and our ability to meet customer and developer demands. All forward-looking statements are expressly qualified in their entirety by the ``Risk Factors'' and other cautionary statements included in Be Incorporated's Annual Report on Form 10-K for the year ended December 31, 1999, and other public filings with the Securities and Exchange Commission.

M-Systems Forward-Looking Statements

The matters discussed in this news release include forward-looking statements that are subject to risks and uncertainties that may cause actual results to vary significantly. These risks include market and competitive factors, and other risks described in the Company's registration statement dated March 7, 2000 and other periodic reports filed with the Securities and Exchange Commission. The Company assumes no obligation to update the information in this release.



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