Be Incorporated Appoints P.C. Berndt as Chief Financial Officer

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Be Incorporated Appoints P.C. Berndt as Chief Financial Officer

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Be Incorporated
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Be Incorporated Appoints P.C. Berndt as Chief Financial Officer
Veteran of Consumer Product and Strategic Consulting Industries Joins Internet Appliance Software Platform Developer
MENLO PARK, Calif. -- August 30, 2000 -- Be Inc. (Nasdaq: BEOS), creator of software platforms that enable rich media and Web experiences on Internet appliances and personal computers, today announced the appointment of P.C. Berndt as chief financial officer.
Mr. Berndt brings a wealth of experience to his new role at Be. In his most recent position as director of revenue management of the Greater Europe Group of the Coca-Cola Co., he was responsible for working with the organization to achieve improved retail revenue generation through an understanding of the optimal price, package, promotion and placement of products by channel, based on comprehensive customer insight.
Prior to his five-year tenure with Coca-Cola, Mr. Berndt held positions with Deloitte & Touche Management Consulting and Arthur Andersen & Co. As a manager in the finance, operations and strategy group with Deloitte & Touche, Mr. Berndt advised several high-profile clients, including Anheuser-Busch and BellSouth, Inc., in the areas of financial modeling, competitive assessment, operations improvement and marketing strategy. As a member of the senior financial valuation staff of Arthur Andersen, he provided financial valuation services for clients including First Republic Bank, Aeromexico Airlines and numerous professional sport franchises.
Mr. Berndt holds an MBA from the University of Michigan and degrees in both Finance and Accounting from the University of Illinois.
"P.C. Berndt is the ideal individual to manage Be's financial interests and assist the executive team as they implement the company's business plan," stated Jean-Louis Gassée, chairman and chief executive officer of Be. "His experience in strategic planning and revenue management will be invaluable to the company as we continue our pioneering efforts to develop technologies and business models for the Internet appliance marketplace."
"This is the perfect moment to be joining the team at Be," stated Mr. Berndt. "The company has a tremendous opportunity to be a leader in the emerging Internet appliance market. I'm looking forward to directing Be's financial strategy during this crucial phase of its history."
About Be Incorporated
Founded in 1990, Be Incorporated creates software platforms that enable rich media and Web experiences on personal computers and Internet appliances. Be' s headquarters are in Menlo Park, California, and its European office is in Paris, France. It is publicly traded on the Nasdaq National Market under the symbol BEOS. Be can be found on the Web at http://www.be.com.
Be Incorporated Forward-Looking Statements
The statements contained in this Press Release that are not historical facts, including but not limited to statements relating to the Company's future opportunities and its ability to achieve success in its markets, are "forward-looking statements." All such forward looking statements are expressly qualified in their entirety by the "Risk Factors" and other cautionary statements included in Be Incorporated's Annual Report on Form 10-K for the year ended December 31, 1999, and other public filings with the Securities and Exchange Commission.

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