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A&R Partners for Be, Incorporated
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Be Incorporated
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Be Offers Home Audio Reference Platform for Internet-enabled Home Stereo Component
BeIA's Modular Design Lets Consumer Electronics Companies Offer Feature-rich, Customized Home Audio Devices
CES, LAS VEGAS -- Jan. 8, 2001 -- Be Inc. (Nasdaq: BEOS) today announced the
release of its Home Audio Reference Platform (HARP) for Internet-enabled home stereo
equipment. Designed for consumer electronics companies and home stereo component
manufacturers, HARP takes advantage of Be's complete Internet appliance solution,
called BeIA. HARP can function as a traditional stereo component to play CDs, tapes
and LPs, but can also be used to access and broadcast Internet-based audio and services.
HARP takes advantage of BeIA's rich media handling capabilities to offer an engaging
audio experience for consumers. The device works as a home jukebox, encoding and
storing audio for easy retrieval and playback. Consumers may use the device to organize
and archive an entire household's audio content, from CDs, LPs and tapes to Internet
audio including MP3 and other popular streaming formats
HARP uses standard audio connectors to playback on a home stereo and can
simultaneously stream different music and audio content to any networked device in the
home. With devices based on HARP, consumers can immediately play their existing
CDs, LPs and tapes and add available Internet-based subscription services. The device
brings a new dimension to the music experience by connecting consumers with additional
information about music or a performing artist such as photographs, fan clubs and concert
dates. And, since HARP stores music digitally, consumers can easily catalog and search
their audio collection.
"History has shown that music is an attractive and compelling application that consumers
are drawn to," says Bryan Ma, an analyst in IDC's Consumer Devices research program.
"We expect that consumption of digital media will be one of the key drivers of growth in
the development of devices for the connected home," he adds. IDC projects that over 10
million compressed digital audio players will ship in the US in 2003.
The beauty of HARP is that it is highly modular and can be managed remotely, without
user intervention. HARP can grow to support new and emerging technologies and audio
formats so that a user may never outgrow a BeIA HARP-based device," says Lamar
Potts, vice president of marketing for Be.
HARP's three major functions are:
- Acquire audio:
HARP can acquire audio from CDs, tapes, LPs, handheld MP3 players, and Internet
sources (AIF, Wav, MP3, RealAudio, etc.). It can stream Internet radio and popular
Web formats. HARP links with Internet content services to deliver audio and
subscription-based services for news and other non-music audio content.
- Organizing audio:
HARP automatically acquires and stores music tracks and related information such as
the artist's name, album title and artwork. Consumers can search and sort based on
more than one criteria at a time -- such as track name, artist, owner, genre and user-
based labels. People can easily customize playlists and build themed libraries -- such
as jazz and hip-hop.
- Experience audio:
Consumers can use HARP to play audio content on a single device or from multiple
networked devices such as handheld MP3 payers and CD burners. HARP lets users
customize music, adding effects such as reverb and ambience. They can also post
visuals on a TV screen or create a home karaoke device by displaying song lyrics.
The HARP design is modular, allowing device providers to choose the components and
capabilities they want to offer consumers in a branded, differentiated home stereo
component. HARP contains Be's complete Internet appliance solution, including the
BeIA Client Platform, the BeIA Management and Administration Platform (MAP) and
BeIA Integration Services. It also includes relevant applications and third-party plug-ins.
Once an appliance is deployed, MAP lets device providers maintain the appliance for end
users--without any end-user intervention. Appliance providers can change, update or
augment any element of the device remotely, without user intervention, as new services
and formats come into fashion. For example, if a new audio compression similar to MP3
becomes popular, MP3 a vendor can enable a HARP-based device to support the new
format automatically.
Availability
HARP will be available for consumer electronics companies and home stereo component
manufacturers to develop branded devices in Q2.
About Be
Founded in 1990, Be Inc. creates software solutions that enable rich media and Web
experiences on personal computers and Internet appliances. Be's headquarters are in
Menlo Park, Calif., and its European office is in Paris, France. It is publicly traded on the
Nasdaq National Market under the symbol BEOS. Be can be found on the Web at
http://www.be.com/.
Forward-Looking Statement
The statements contained in this Press Release that are not historical facts are "forward-
looking statements" including without limitation statements regarding plans for product
and reference platform development and release, future availability and performance of
BeIA, and third party devices and applications utilizing BeIA, including entertainment
appliances, the market penetration and market acceptance of BeIA in the entertainment
appliances markets, and the benefit of such products to customers, appliance
manufacturers and developers. Actual events or results may differ materially as a result
of risks facing Be Incorporated or actual results differing from the assumptions
underlying such statements. Such risks and assumptions include, but are not limited to,
risks and uncertainties related to product development, the competition and market
acceptance of BeIA especially for the entertainment appliances market, and our ability to
meet customer and developer demands. All forward-looking statements are expressly
qualified in their entirety by the "Risk Factors" and other cautionary statements included
in Be Incorporated's Annual Report on Form 10-K for the year ended December 31,
1999, and other public filings with the Securities and Exchange Commission.