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For more information, contact: A&R Partners for Be, Incorporated Chelsea Drew, 650/762-2831 cdrew@arpartners.com In Europe: Be Incorporated Marie-Francoise Lelong-Weinberg, +33 (0)1 55 91 77 36 mflelong@beeurope.com Macromedia Flash Player Licensed for Use in the BeIA Client Platform MENLO PARK -- March 13, 2001--Be Incorporated (Nasdaq:BEOS) today announced a licensing agreement to include the Macromedia Flash Player in the BeIA Client Platform, a component of BeIA, the complete IA solution. The addition of the Macromedia Flash Player to the BeIA Client Platform will allow users to view Macromedia Flash content on the Web and will enable a high-impact, engaging experience. Macromedia Flash Player is a Web standard that delivers the same rich experience to Internet appliances as it does to Web desktops. Macromedia Flash authoring software delivers low-bandwidth animations, presentations and Web experiences. ``Our goal at Be is to provide a seamless and dynamic experience for Internet appliance users,'' said Lamar Potts, vice president, sales and marketing at Be. ``The Macromedia Flash Player is an obvious choice to include in the BeIA Client Platform. The combined technologies ensure that BeIA-powered Internet appliances provide a user experience that maximizes the Web to its fullest potential.'' ``Macromedia Flash technology has changed the way people interact with the Web, and we are extending this standard to the growing Internet appliance market,'' said Peter Goldie, vice president of product management at Macromedia. ``The addition of Macromedia Flash technology makes Be's Internet appliance solution truly comprehensive.'' About BeIA: The Complete IA Solution BeIA contains three components: the Client Platform, Integration Services and the BeIA Management and Administration Platform. This integrated package of small footprint client-side software delivers a responsive user experience and the stable environment that consumers have come to expect from traditional home appliances. Be offers vendors the ability to completely customize an Internet appliance's user interface, in order to create an experience and image appropriate for their target environment. Using BeIA, an Internet device will feature instant-on capabilities to eliminate start-up and connection delays, native TCP/IP networking to guarantee reliable performance in both broadband and narrowband applications, a modular architecture for vendors to easily create customized implementations, and support for both x86 and PowerPC processors. About Be Founded in 1990, Be Incorporated creates software platforms that enable rich media and Web experiences on Internet appliances and personal computers. Be is committed to meeting the needs and demands of users by offering a responsive, dynamic Web experience, making BeIA the complete Internet appliance solution. Be's headquarters are in Menlo Park, California, and its European office is in Paris, France. It is publicly traded on the Nasdaq National Market under the symbol BEOS. Be can be found on the Web at http://www.be.com. Be Incorporated Forward Looking Statements The statements contained in this Press Release that are not historical facts are ``forward-looking statements'' including without limitation statements regarding the performance and our integration of third party applications with BeIA and the market acceptance of BeIA. Actual events or results may differ materially as a result of risks facing Be Incorporated or actual results differing from the assumptions underlying such statements. Such risks and assumptions include, but are not limited to, risks related to our ability to port and integrate third party applications and our ability to establish and maintain strategic relationships. All forward-looking statements are expressly qualified in their entirety by the ``Risk Factors'' and other cautionary statements included in Be Incorporated's Annual Report on Form 10-K for the year ended December 31, 1999, and other public filings with the Securities and Exchange Commission.

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