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  Be Announces Licensing and Distribution Agreement with Sony

  For more information, contact:

A&R Partners for Be, Incorporated
Elena Frigeri, 212/618-1870
efrigeri@arpartners.com

In Europe:
Be Incorporated
Marie-Francoise Lelong-Weinberg, +33 (0)1 55 91 77 36
mflelong@beeurope.com

MENLO PARK -- March 22, 2001 -- Be Incorporated (Nasdaq:BEOS) today announced it has signed an OEM license and distribution agreement with Sony Electronics Inc. Under the terms of the agreement, Sony is granted a license to include the BeIA Client PlatformTM in the Sony e VillaTM Network Entertainment Center.

Since March 2000, Be has been working with Sony under a previously announced non-binding memorandum of understanding. Under the terms of a Professional Services Agreement that supplements the OEM license and distribution agreement, Be has been providing BeIA Integration Services to Sony.

``Working with Sony has been an incredibly productive learning experience for Be because it has allowed us to work directly with a world-renowned consumer products company dedicated to delivering great customer experiences,'' said Lamar Potts, vice president of sales and marketing for Be. ``Sony's eVilla Network Entertainment Center is an innovative and unique device ideally suited to showcase the key features of the BeIA Client Platform, namely its stability, small memory footprint, modularity, and ability to provide a rich, interactive, multimedia experience.''

About BeIA: The Complete IA Solution

BeIA comprises the Client Platform, Integration Services and the BeIA Management and Administration Platform. This integrated package of small footprint client-side software; development, customization and device management tools and services; and key third party services and technology, delivers a complete Internet appliance solution to device and service providers, including consumer electronics companies.

About the BeIA Client Platform

The Client Platform, a component BeIA, the complete IA solution, is comprised of an integrated software package and set of development tools that enable the creation of Internet appliances with customized capabilities. The Client Platform provides comprehensive Web capabilities, file browsing, a local PDF viewer, full support for USB 2.0, support for most popular printers and a robust BeIA Network Environment. All of these building blocks come together to build a platform that has the ability to create seamless, intuitive and highly personalized user experiences for mass-market and vertical applications alike.

BeIA Integration Services

The Integration Services component provides all the necessary professional expertise and third party relationships required to deploy a targeted end user Internet appliance.

BeIA Management and Administration Platform (MAP)(TM)

MAP is comprised of server-based software components and remote management services that seamlessly interface to manage any BeIA-powered Internet appliance. It includes a range of management services such as options for connectivity, directory services to track user information, content filtering and activity logging. It also enables a range of useful application services such as email, document viewing, calendar and personal information management. BeIA MAP, in combination with the BeIA Client Platform, allows for simple and reliable maintenance of software on Internet appliances creating a simplified end user experience.

About Be

Founded in 1990, Be Inc. creates software solutions that enable rich media and Web experiences on personal computers and Internet appliances. Be's headquarters are in Menlo Park, Calif., and its European office is in Paris, France. It is publicly traded on the Nasdaq National Market under the symbol BEOS. Be can be found on the Web at http://www.be.com.

Be Incorporated Forward-Looking Statements

The statements contained in this Press Release that are not historical facts are ``forward-looking statements'' including without limitation statements regarding plans for product development and release, future availability and performance of BeIA and third party devices utilizing BeIA, and the benefit of such products to customers, device manufacturers and developers. Actual events or results may differ materially as a result of risks facing Be Incorporated or actual results differing from the assumptions underlying such statements. Such risks and assumptions include, but are not limited to, risks and uncertainties related to product development, the competition and market acceptance of BeIA, our ability to establish and maintain strategic relationships, and our ability to meet customer and developer demands. All forward-looking statements are expressly qualified in their entirety by the ``Risk Factors'' and other cautionary statements included in Be Incorporated's Annual Report on Form 10-K for the year ended December 31, 1999, and other public filings with the Securities and Exchange Commission.



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