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For more information, contact: Be, Inc. Sylvie Pelaprat sylvie@be.com +1 (650) 462-4113 CHEN PR Stacy Breines +1 (650) 357-8749 In Europe: Marie-Françoise Lelong-Weinberg mflelong@beeurope.com +33-1-55-91-7736 Be Incorporated Announces Executive Team Promotions MENLO PARK, Calif. -- Sept. 28, 1999 -- Be Incorporated, (Nasdaq: BEOS), developer of BeOS®, the operating system designed for digital media applications and Internet appliances, today announced four executive team promotions. Steve Sakoman was promoted to chief technology officer, Dominic Giampaolo and Pierre Raynaud-Richard were promoted to vice presidents of engineering and Al Lombardo was promoted to vice president and corporate controller. "We're pleased to announce these promotions as they strengthen our existing executive management team at a critical time in Be's life," said Jean-Louis Gasseé, chairman and chief executive officer of Be, Inc. As chief technology officer, Steve Sakoman a co-founder of Be, Inc., is responsible for driving the company's strategic relationships and developing both technology and business solutions. He joined the company as vice president of engineering, from Apple Computer, where he was director of CPU development managing the hardware group which was responsible for the Apple II and Macintosh product lines. Sakoman also started and managed the Newton development team. Also, he was with Silicon Graphics where he was the director of the Consumer Products & Technologies Group, which included the Nintendo 64 project. Before that, Sakoman worked at Hewlett-Packard where he was a manufacturing engineer and the project manager for the industry's first battery powered portable MS-DOS PC, the HP-110. As vice president of engineering, Dominic Giampaolo oversees core technology development at Be, Inc., including the BeOS kernel, networking, media, quality assurance and release engineering. He joined Be, Inc. in 1995 and developed the Be File System and numerous other core parts of the Be kernel and managed BeOS software releases. Prior to joining Be, Inc. Giampaolo worked in the high-end graphics group at SGI where he worked on the Infinite Reality and Reality Engine products. In his new post as vice president of engineering, Pierre Raynaud-Richard is responsible for all software engineering issues related to graphics, including 3D and game technologies, printing, fonts, application frameworks, and documentation. Raynaud-Richard joined Be, Inc. in 1995, and has served as a lead software engineer, architect and manager. Prior to Be, Inc., Raynaud-Richard held engineering and managerial positions at Kalisto Entertainment, a well-known French game development company. As vice president and corporate controller, Al Lombardo is responsible for accounting and financial reporting, budget and planning, treasury and risk management, leased facilities, employee benefits and stock administration. Lombardo joined Be, Inc. as corporate controller in 1995 and brought with him more than 20 years of financial management experience. Prior to Be, Inc., he was corporate treasurer for Asanté. Before joining Asanté, Lombardo served as corporate treasurer of VitaLink where he managed more than $111 million in cash. He also managed benefits and stock administration for Intel Corporation and held controller positions with Bimillenium, Baron Data and Southern Pacific. About Be, Inc. Be Incorporated offers the BeOS® operating system, an operating system designed for digital media applications and Internet appliances. BeOS is capable of providing faster and more predictable processing times for digital media applications than traditional desktop operating systems. BeOS can run on a wide range of devices including Internet appliances, desktop PCs and high-performance multiprocessor workstations. BeOS is promoted through relationships with OEMs, applications developers, consumer electronic manufacturers and Internet service and content providers. Be, Inc. was founded in 1990, is headquartered in Menlo Park, California and has offices in Asia and in Europe. Be, Inc. is publicly traded on Nasdaq under the symbol BEOS and can be reached at (650) 462-4100 or http://www.be.com.

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