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  Advertising

  The preferred placement of the Be signature in advertising is on the lower-right- or left-hand corner of the page. For clarity and legibility, the signature must never be displayed less than 5/8 inch or 16 mm on advertising, and should always be subordinate to the host partner logo -- no larger than 70% of the host. If there are multiple partner logos, Be should have equal prominence. Please refer to the Be Brand Basic Guidelines for additional information.

Credit Line
Printed materials referring to the Be Brand or Be technology must credit ownership to Be. Set the credit line in small type and place at the back or bottom of printed materials. The following credit line should be used: The Be signature is a trademark of Be Incorporated.



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