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Be Brand Overview
Be Logo Guidelines
Advertising
Collateral
Packaging
CD Jewel Case
Events
Promotional
POP Materials
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The Be signature can be used effectively on promotional materials. It may be necessary to adjust the Be signature clear space for these items so the logo can fill the staging area. The preferred placement of the Be signature will depend on the piece, as shown below. For clarity and legibility, the signature must never be displayed less than 5/8 inch or 16 mm on promotional materials, and should always be subordinate to the host partner logo -- no larger than 70% of the host. If there are multiple partner logos, Be should have equal prominence. Please refer to the Be Brand Basic Guidelines for additional information.
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